A small team. A simple job.

Idle started because we were all paying for the same three streaming services twice, an AI tool we used once in 2023, and a gym we hadn't seen since New Year. None of us are bad with money — we're just busy.

The UK personal finance market is full of apps that want to do things with your money. Idle deliberately doesn't. We surface what's quietly recurring, and you decide what stays. We never move money. We never see your bank login. We're not authorised to give regulated financial advice — and we don't try to.

We're a UK team. We're early. If you're reading this, you're early too — thank you.